Dissertation digital marketing

Dissertation digital marketing

The concept of digital marketing has gained a lot of attention in this era of technology and digitalization. For those who are looking for digital marketing dissertation topics, we provide a list of trendies, new, and creative ideas. Our list of advertising dissertation topics can also be viewed for more innovative ideas for dissertation topics. Below is a list of digital marketing dissertation topics and project topics on digital marketing Digital marketing has become an important factor in influencing various aspects of consumer behavior including brand awareness, information acquisition, opinions, attitudes, purchase behavior, and post-purchase communication and evaluation (Mangold & Faulds ), these different aspects aim to improve a firm‟s competitive position and Mar 26,  · Online Marketing Dissertation Topics. When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing

Digital Marketing Dissertation Topics List (28 Examples) For Your Research

To browse Academia. edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser.

Skip to main content. edu no longer supports Internet Explorer, dissertation digital marketing. Log In Sign Up. Download Free DOCX. Download Free PDF. Masters degree dissertation - An Empirical Investigation on the Effectiveness of Digital Marketing for promoting a fitness club in UAE.

Pouria Firouzi. Download PDF. Download Full PDF Package This paper. A short summary of this paper. READ PAPER. An Empirical Investigation on the Effectiveness of Digital Marketing dissertation digital marketing promoting a fitness club for ex dissertation digital marketing pat men between Dissertation - MKT Masters of Arts in Marketing Communications September Module Leader: Dissertation digital marketing. Alun Epps Author Details: Pouria Firouzi M Email: poorix hotmail.

It includes survey with convenience sampling technique since target are men and aged and survey is taken in different emirates of UAE such as Dubai, Sharjah, Abu Dhabi etc. There was a pilot study also done before colecting data for survey. At the end conclusion and recommendation is added to finalize the research.

Cody my supervisor and Dissertation digital marketing. Sutton Dr, dissertation digital marketing. Epps specialy for helping and motivating me to complete this dissertation, dissertation digital marketing. I also take the opportunity to thank my family to support me in veryway to complete the research and find my way in to a higher level of education and life.

As the chapter concludes, the research provides the structure of the entire dissertation where they major chapters included in the report are outlined. The rapidly advancing technology has necessitated business organisations to embrace the changing trends by incorporating information technology in their operations. Based Hull ideas, the innovations on the Internet have transformed the way people communicate, search information and carryout business activities.

As a result, business organisations have been dissertation digital marketing with no option other than embracing the new trends by integrating new information technologies in their systems Tehrani ; Baines et al In this regard, dissertation digital marketing, digital marketing has not only become an effective marketing strategy, but also necessary in the light of the changing consumer behaviour towards digitisation and online experiences.

Among the consumer segment, which is rapidly becoming digitally oriented is the youths with much of their online experiences being on the social media Kotler Based on a study conducted by Everette et althe largest proportion dissertation digital marketing social media users in UAE are youths aging between years. This clearly implies that, the social media has become a key marketing platform for products targeted to this age-group.

Considering the way consumers are in UAE are becoming digitally oriented, it has become increasingly important dissertation digital marketing organisations in the country to leverage their marketing tools on the digital platforms like the social media, dissertation digital marketing, the internet and television. With majority of the organisations now understanding the effectiveness of digital marketing, this research aims at measuring the effectiveness of digital marketing in promoting UAE fitness clubs among the ex-pat men aged between years in the UAE fitness clubs.

Chapter 2 — Literature Review: In chapter two, the researcher provides the theoretical framework underpinning the research problem. This chapter also provides a basis for development of conceptual framework of the study. Chapter 3 — Research Methodology: This chapter provides the research design, data collection methods, analysis techniques and ethical considerations employed in conducting the research. Chapter 4 dissertation digital marketing Research Findings: In this chapter, dissertation digital marketing, the results obtained in this study are provided in this chapter, dissertation digital marketing.

Chapter 5 — Discussion: This chapter analyses, discusses and evaluates the research findings in the light of theoretical framework established in chapter two. This chapter also provides reflections for the entire research process and future researches on the research problem.

This will be done through the use of a wide range of resources including books, scholarly articles and internet sources that are credible enough for the purposes of accuracy in this study. First, the concept of digital marketing is introduced where various tools emanating from it like the social media, mobile marketing, websites and email marketing are explored. Secondly, the aspect of brand communication is focused. Moreover, the concept of customer-oriented marketing action is introduced where models like hierarchy of communication effects and components of brand equity are elaborated.

This is due to the dynamic nature of marketing media today which has brought a lot of controversy among the various definitions of digital marketing as dissertation digital marketing by different scholars. Nevertheless, Tehrani considers digital marketing as a new phenomenon of traditional marketing which enables marketers to quicken their communication with customers. Digital marketing entails the use various technology-based marketing tools in order to enhance timely and efficient communication to the consumers.

Based on Mayo ideas, digital marketing involves the use of online marketing channels like social media, blogs, e-mails, websites, digital TV and mobile phones among others. According to Godfrey et althe effectiveness or failure of digital marketing is mainly dissertation digital marketing by communication frequency and communication content.

Through digital market, the role of agents is reduced significantly since organisations are able to market directly to the consumers. In the perspective of content used in the digital marketing, Goodman and Dion noted that quality rather than quantity is the most important element that plays a significant role in determining the effectiveness of digital marketing in a given organization.

Communication content is usually categorized into two aspects that consist of relational and the promotional content. While the promotional content focuses dissertation digital marketing the price and promotional aspect of the specific product or service, relational content mainly focuses on ensuring that customer relationship is created and enhanced Merisavo However, it has been quite difficult to know how to measure the efficiency or effectiveness realized through digital marketing efforts, dissertation digital marketing.

The new change in the business model where technology has become a fundamental platform has also revolutionized the way to approach contemporary consumers as well Baines et al With the increasing use of the internet among the dissertation digital marketing consumers, it has increasingly become important for marketers today to focus on engaging customers more on online experiences.

For the purposes of this study, I will explore six main digital marketing tools in this section including the social media, email marketing, mobile marketing, websites, dissertation digital marketing, electronic billboard and digital TV.

The social media differs from traditional media in different aspects like usability, quality, reach and frequency, dissertation digital marketing. Social media technologies take various forms like social networks, blogs, dissertation digital marketing and podcasts among others Semple This is because consumers are currently becoming too much sophisticated that they need to be actively engaged through online experiences in order to expand their lifetime value; and hence increase customer loyalty.

According to sable et aladopting social media as part of a holistic approach towards customer relationship management is one of the most effective digital marketing strategies. Since social media tools are free and easily accessible to users from wherever they are, adopting them as dissertation digital marketing of marketing platform increases efficiency and effectiveness in the marketing operations. This implies that, adopting social media as part of digital marketing platform contributes towards increased customer engagement, dissertation digital marketing hence facilitates customer satisfaction.

Moreover, dissertation digital marketing, the social media has developed to be one of the media platforms through which marketers are able to gather customer feedback about their brands Mulhern As part of customer relationship, the interactions through the social media help business organisations to link with their customers in an interactive manner.

As a result, the social media makes it easy for marketers to create inclusive customer profiles which dissertation digital marketing towards better understanding of customer needs; and hence facilitating higher customer satisfaction. This implies that, adopting social media as part of digital marketing enables an organisation to be in a better position to meet its customer needs more accurately as a result of the close relationship with the customers.

Email marketing dissertation digital marketing the use of emails to send advertisements, product updates and solicit sales. Since email marketing strategy is usually cheaper and more convenient than traditional mail, it is considered by Smith as a cost effective digital marketing tactic. Dissertation digital marketing billboards are primarily used in marketing, though they can also be used in conveying public information.

In order to enhance their effectiveness in marketing, digital billboards are strategically placed in order to enable them to reach a large audience, dissertation digital marketing. One of the key advantages of billboards is that, they are cheap to manage, though their reach capacity is relatively limited compared to the other forms of digital marketing Winterberg On this basis, the efficiency of digital billboards can only be maximised by placing them in downtown areas where there is high traffic of people.

Each organisation has its own website or may share with another company in order to enhance their e-presence to a diverse customer base. Websites are considered by Smith as being fundamental in digital marketing as they form part of the intellectual properties of organisations as they form part of their official presence in the market. This kind of digital marketing involves the provision of customers with personalised information that promotes products or services offered by a marketer; and hence generates more value to the customers Simmons ; Kierzkowski et al The rapidly increasing technology is one of the key trends which are promoting mobile marketing strategy since new software which promotes ease-of-use for mobile marketing applications.

Particularly, the rise of Smartphones is one of the key trends which is enhancing ease of mobile marketing due to their rich technology.

Since mobile phones are carried everywhere, it becomes more convenient for marketers to connect with their customers through mobile marketing Ansari et al According to Winterbergthe smart TV has brought up the concept of television learning from companies which have established their presence in the internet.

Dissertation digital marketing a result, the smart TV is among the most potential digital marketing platforms which provides users with not only outstanding online experiences, but also delivers more value through personalized applications. It is also referred by Goneos- Malka et al as the process of establishing brand awareness to the target customers. The concept of a brand can thus be considered as not just a product or service, but rather a company, dissertation digital marketing, person or a symbol.

Based on Edelman ideas, keeping frequent touch with customers of a particular brand through digital marketing facilitates the achievement of positive effects on the consumer loyalty, dissertation digital marketing. According to Romanovbrand equity refers to the value attributed to the brand which can be both tangible and intangible. The brand dissertation digital marketing comprises of two components which include the brand attributes and strength Mulhern Brand attributes can be defined as the bundle of brand characteristics that highlight the physical and personality aspects of a brand; whereas brand strength refers to the analytical aspects of a brand which differentiates it from competitors.

On this basis, the brand equity affects the way consumers perceive a brand, and their purchase intentions and preferences dissertation digital marketing the particular brand. As a result, outstanding brand equity contributes towards customer loyalty since consumers are usually more willing to associate themselves with high performance brands Simmons Engaging consumers means establishing an interactive platform where consumers are able to participate actively in the brand communications.

In this regard, the concept of digital marketing has remained to be an inseparable part of brand communications since it facilitates the communication of the brand in a more innovative manner. As a result, dissertation digital marketing, digital marketing has developed to be among the most effective marketing tools which contribute towards delivering on outstanding customer value.

Considering that the strength of the brand provides a very effective macro- perspective brand images, adopting an effective brand communications medium which facilitates its brand equity can be considered as a success factor of the brand.

According to Goodman and Dioneffective brand communications necessitates the need for an involving and positive experience to the customers, dissertation digital marketing. This implies that, establishing a communication platform which promotes customer value through fostering positive experiences enhances successful brand penetration into the marketing through the development of superior brand equity.

In this regard, the process of managing and coordinating brand communication activities necessitates the use of a unifying mechanism which dissertation digital marketing two-way communication. The aspect of engaging customers is quite important as it enables clarity, consistency and provides maximum impact of the communication process Goneos-Malka et al This clearly implies that, establishing a communication platform through which customers take an active role can be considered as one of the most effective brand communication strategies, dissertation digital marketing.

According to Romanovdissertation digital marketing, delivering outstanding customer value is among the key domains of CRM. This implies that, all information and processes of brand communications need to be made as meaningful as possible to the consumers so that the target customers can be able to derive more dissertation digital marketing from the interactions which further contributes towards customer loyalty Baines et al Through this strategy, organizations are not only able to communicate with their customers, but also provide opportunities for better understanding of customer needs.

Digital Marketing Course Part - 1 ��- Digital Marketing Tutorial For Beginners - Simplilearn

, time: 10:50:20

Dissertation Digital Marketing ✏️ : diplomarbeit schreiben lassen

An Empirical Investigation on the Effectiveness of Digital Marketing for promoting a fitness club for ex - pat men between Dissertation - MKT Masters of Arts in Marketing Communications September Module Leader: Dr. Alun Epps Author Details: Pouria Firouzi M Email: poorix@blogger.com Executive summary The purpose of this research study is investigating the effectiveness of digital marketing Digital marketing has become an important factor in influencing various aspects of consumer behavior including brand awareness, information acquisition, opinions, attitudes, purchase behavior, and post-purchase communication and evaluation (Mangold & Faulds ), these different aspects aim to improve a firm‟s competitive position and The first step is shortlisting relevant and interesting digital marketing thesis topics which itself is a long task as well. Students may consider getting dissertation help online so that they can choose their research topics in digital marketing easily but not every master thesis writing service offers the necessary assistance. We at The Dissertation Help have a team of highly qualified writers, who have